Are you using all of your available information?
Making use of Big Data can really make a difference in the way companies relate and engage with their customers. With Big Data you can personalize every interaction with your customers and ensure their satisfaction and loyalty.
A survey performed to Contact Centers by ICMI states that:
Big Data strategies like using agent data, applying predictive analytics, and analyzing customer engagement in the different channels is the right path to happier customers and business improvement.
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Information is the oil of the 21st century, and analytics is the combustion engine
Senior Vice President, Gartner Research